Privacy Policy

This Privacy Policy explains how Melvin J Stone Books Ltd (MJSB Ltd) (“we”, “us” or “our”) collects, uses, stores and shares personal data when you visit our website, create an account, place an order, contact us, or otherwise interact with our ecommerce services in the United Kingdom. It also explains your privacy rights under applicable UK data protection laws, including the UK GDPR, the Data Protection Act 2018, and, where relevant, the Privacy and Electronic Communications Regulations (PECR). Effective date: 22nd May 2026.

1. Who this policy applies to

This policy applies to visitors to our website, customers who purchase from us, people who create or use an account, individuals who subscribe to our marketing communications, and anyone who contacts us by email, phone, live chat, social media or through our website forms.

2. Who we are

Melvin J Stone Books Ltd (MJSB Ltd) is the controller of your personal data for the purposes described in this policy. Our registered office is 19 North Street, Ashford, Kent, United Kingdom, TN24 8LF. If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at melvin@mjstonebooks.com or write to us at the address above.

3. The personal data we collect

• Identity and contact data, such as your name, billing address, delivery address, email address and telephone number.
• Account data, such as your login details, password settings and account preferences.
• Order and transaction data, such as products purchased, order history, delivery details, returns, refunds and payment status.
• Payment data, such as billing information and limited payment details processed through our payment providers. We do not store full card numbers unless expressly stated and lawfully required.
• Communication data, such as messages you send to us and records of customer service interactions.
• Technical and usage data, such as IP address, browser type, device information, pages viewed, referral source, log data and information collected through cookies or similar technologies.
• Marketing and preference data, such as your communication preferences, consent choices and product interests.
• Fraud prevention and verification data, where necessary to prevent misuse of our services, verify identity, or investigate suspicious activity.

4. How we collect your personal data

We collect personal data directly from you when you place an order, create an account, subscribe to emails, enter a promotion, complete a form, communicate with us, or otherwise use our website. We also collect certain technical and usage information automatically through cookies, server logs and similar technologies. In some cases, we may receive personal data from third parties, such as payment providers, delivery partners, fraud screening providers, analytics services, advertising partners, or marketplaces where our products are sold.

5. How we use your personal data and our lawful bases

We use your personal data to create and manage your account; process orders, take payment, arrange delivery, and manage returns or refunds; provide customer support and respond to enquiries; detect and prevent fraud, abuse and security incidents; improve our website, products and services; send service communications, including order updates and important notices; send marketing communications where you have consented or where soft opt-in applies; comply with legal, regulatory and accounting requirements; and establish, exercise or defend legal claims. Our lawful bases include performance of a contract, legitimate interests, compliance with legal obligations, and consent where required.

6. Marketing communications

We may send you marketing emails or text messages about our products, services, promotions or news where you have consented, or where we are otherwise permitted to do so under PECR and applicable data protection laws. If you are an existing customer, we may rely on the soft opt-in for similar products or services where allowed by law, provided you were given a clear opportunity to opt out when your details were collected and in every subsequent message. You can withdraw consent or opt out of marketing at any time by using the unsubscribe link in our emails, replying STOP to a text message where available, updating your account preferences, or contacting us using the details in this policy.

7. Cookies and similar technologies

We use cookies and similar technologies to operate our website, keep your basket and account secure, remember your preferences, measure website performance, and, where applicable, personalise content or advertising. Where required by UK law, we will ask for your consent before placing or reading non-essential cookies or similar technologies on your device. Strictly necessary cookies do not require consent.

8. Sharing your personal data

We may share your personal data with trusted third parties where reasonably necessary for the purposes described in this policy, including payment processors, delivery and fulfilment providers, website hosting providers, ecommerce platform providers, customer support tools, analytics and advertising providers, fraud prevention and identity verification providers, professional advisers, insurers, auditors, and regulators or law enforcement where required.

9. International transfers

Some of our service providers may process personal data outside the UK. Where we transfer personal data internationally, we will take steps to ensure it remains protected in accordance with applicable law. This may include relying on adequacy regulations, approved contractual safeguards such as the UK International Data Transfer Agreement or Addendum, or other lawful transfer mechanisms.

10. How long we keep your personal data

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including to fulfil orders, provide customer support, comply with legal, tax, accounting and reporting obligations, resolve disputes, and enforce our agreements. Order and transaction records are often retained for up to six years after the end of the relevant financial year or longer where required by law.

11. Data security

We use appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures may include access controls, encryption, secure hosting, monitoring, staff training, and policies for handling personal data. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

12. Your rights

Subject to applicable law, you may have the right to request access to your personal data, ask us to correct inaccurate data, request deletion, restrict or object to certain processing, request transfer of your data to you or another provider, and withdraw consent where we rely on consent. You also have the right to object to direct marketing at any time. To exercise your rights, please contact us at melvin@mjstonebooks.com. You also have the right to complain to the UK Information Commissioner’s Office (ICO).

13. Children’s privacy

Our website and services are not intended for children, and we do not knowingly collect personal data directly from children unless this is clearly stated and appropriate safeguards are in place. If you believe a child has provided us with personal data, please contact us so that we can review and, where appropriate, delete the information.

14. Third-party websites and services

Our website may contain links to third-party websites, plugins or services. If you follow those links or use those services, your personal data will be governed by the privacy notices and terms of the relevant third party.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, or the way we use personal data. Any changes will be posted on this page and, where appropriate, notified to you by email or through your account.

16. Contact us

If you have questions, requests or complaints about this Privacy Policy or our handling of personal data, please contact Melvin J Stone Books Ltd (MJSB Ltd) at melvin@mjstonebooks.com, or MJSB Ltd 19 North Street, Ashford, Kent, United Kingdom, TN24 8LF. If you are not satisfied with our response, you can raise your concern with the Information Commissioner’s Office.